AUGUST 2022 — JUNE 2024
Senior Graphic Designer — Pear Deck Learning, GoGuardian | El Segundo, CA
• Art directed the visual identity for Pear Deck Learning, unifying four curriculum and instruction products (TutorMe, Giant Steps, Edulastic, and Pear Deck) under a single, scalable design system
• Steered the creative approach for the Pear Deck Learning web build with an external agency, created all site imagery, and performed quality assurance testing
• Designed the UI and image assets for the TutorMe site (sunset January 2024) and collaborated with cross-functional teams to define site and information architecture, elevating user way finding and overall site usability
• Created and iterated three unique design territories for GoGuardian’s brand refresh focused on highlighting the customer voice through visual storytelling
• Led design efforts for TutorMe and Edulastic prior to the Pear Deck Learning launch, managing two distinct brands concurrently with differing product strategies
• Steered the creative approach for the Pear Deck Learning web build with an external agency, created all site imagery, and performed quality assurance testing
• Designed the UI and image assets for the TutorMe site (sunset January 2024) and collaborated with cross-functional teams to define site and information architecture, elevating user way finding and overall site usability
• Created and iterated three unique design territories for GoGuardian’s brand refresh focused on highlighting the customer voice through visual storytelling
• Led design efforts for TutorMe and Edulastic prior to the Pear Deck Learning launch, managing two distinct brands concurrently with differing product strategies
JANUARY 2021 — JULY 2022
Senior Graphic Designer — Advarra | Madison, WI
• Launched the Advarra website with a new visual identity; built content in WordPress to improve storytelling, simplified the user interface, and enhanced site navigation by strategically outlining solutions and addressing customer pain points
• Unified acquired companies’ visual identities under a scalable design system
• Art directed 17 videos with an animation agency and independently created seven videos during 2021; identified key content to be leveraged
• Developed sub-brands for leadership-driven initiatives like the Advarra Partner Program, Advarra Clinical Research Network, and Site-Sponsor Consortium
• Supervised and provided mentorship to a design intern and junior designer, fostering their professional growth and enhancing team productivity
• Unified acquired companies’ visual identities under a scalable design system
• Art directed 17 videos with an animation agency and independently created seven videos during 2021; identified key content to be leveraged
• Developed sub-brands for leadership-driven initiatives like the Advarra Partner Program, Advarra Clinical Research Network, and Site-Sponsor Consortium
• Supervised and provided mentorship to a design intern and junior designer, fostering their professional growth and enhancing team productivity
JULY 2018 — JANUARY 2021
Designer — Forte Research Systems (acquired by Advarra in 2019) | Madison, WI
Designer — Forte Research Systems (acquired by Advarra in 2019) | Madison, WI
• Led, iterated, and presented the new Advarra visual identity in 2020; implemented a new illustration style, product logo suite, icon library, and collateral templates
• Developed the new UI of Forte’s customer collaboration site, provided detailed design feedback for development, and tested the site before launch
• Built out Advarra’s digital asset management site in Lingo to provide an autonomous experience for team members to access brand assets
• Created seven custom show looks for Forte’s bi-annual customer conference, Onsemble
• Developed the new UI of Forte’s customer collaboration site, provided detailed design feedback for development, and tested the site before launch
• Built out Advarra’s digital asset management site in Lingo to provide an autonomous experience for team members to access brand assets
• Created seven custom show looks for Forte’s bi-annual customer conference, Onsemble
JANUARY 2017 — JULY 2018
Digital Graphic Designer — United Soccer Coaches | Kansas City, MO
• Built the 2019 USC Convention show look, an event with 12,000 annual attendees, and created all motion graphics, logo animations, and promotional videos
• Project managed and collaborated with content creators to develop eLearning video content and course design using a learning management system (LMS)
• Utilized production design skills in designing layouts and ads for the bi-monthly print publication, Soccer Journal
• Project managed and collaborated with content creators to develop eLearning video content and course design using a learning management system (LMS)
• Utilized production design skills in designing layouts and ads for the bi-monthly print publication, Soccer Journal
SEPTEMBER 2016 — JANUARY 2017
Graphic Design Intern — United Soccer Coaches | Kansas City, MO
• Created marketing materials; such as logos, flyers, tri-fold brochures, postcards, multi-page layouts, website/social media graphics, etc.
• Conceptualized and created the Souvenir Soccer Coaching Manual sold at the 2017 NSCAA Convention, a 182-page educational resource relevant to the diplomas offered
• Assisted the design and marketing teams with brainstorming concepts and coordinated with outside vendors on print pieces
• Conceptualized and created the Souvenir Soccer Coaching Manual sold at the 2017 NSCAA Convention, a 182-page educational resource relevant to the diplomas offered
• Assisted the design and marketing teams with brainstorming concepts and coordinated with outside vendors on print pieces
MAY 2016 — JANUARY 2017
Design + Marketing Specialist — ARC General Contracting | Shawnee, KS
• Wrote content for the company website, social media posts, blog posts, and other marketing material to keep our online marketing strategies relevant
• Created social media imagery, infographics, design updates to website, brief videos, eBrochures, greeting cards, promotional materials for gifts, and more to coincide with new content
• Created social media imagery, infographics, design updates to website, brief videos, eBrochures, greeting cards, promotional materials for gifts, and more to coincide with new content
AUGUST 2015 — MAY 2016
Student Designer — Truman State University Publications Office | Kirksville, MO
• Coordinated with clients, printing services, and supervisors to create a variety of projects, including: posters, flyers, web banners, greeting cards, large-format projects, signage, brochures, and more
• Committed 20 hours a week to this position outside of my coursework and it included brainstorming, researching, and conceptualizing for campus-wide clients
• Committed 20 hours a week to this position outside of my coursework and it included brainstorming, researching, and conceptualizing for campus-wide clients
MAY 2015 — MAY 2016
Graphic Design Intern — Proventus Consulting LLC | Mission, KS
• Designed newsletters, stationary, logos, professional advertisements, website mock-ups, invitations, thank you cards, web banners, and client proposals
• Coordinated with the Director of Marketing, marketing specialists, outside agencies, and clients to attain polished designs and competent messaging
• Coordinated with the Director of Marketing, marketing specialists, outside agencies, and clients to attain polished designs and competent messaging
MAY 2014 — JUNE 2014
Graphic Design Intern — McCann Erickson | Shanghai, China
• Focused on presenting Cadillac, a primarily western brand to eastern cultures and researched marketing strategies, ad campaigns, and brand management from competing luxury car companies
• Shadowed my supervisors to understand their design processes and assisted them at agency events
• Shadowed my supervisors to understand their design processes and assisted them at agency events