Life Fitness & Ink
The Life Fitness & Ink brand was a freelance project for a former employer who launched her own business. I spearheaded the art direction, crafting the logo, illustrations, UX/UI elements, colors, patterns, and typography, while web development was expertly handled by Julia Block.
Firm 33
The photo on the right showcases a logo in progress for Firm 33, a sports consulting agency based in San Diego.
Smokin' Woods BBQ Team
Revamping this logo was both exhilarating and challenging. The client gave me immense creative freedom to breathe new life into their original brand.
Advarra Product and Service Logos Brand Update
Advarra's product and service line logos were redesigned to maintain brand recognition from the former Forte logo suite and to align with the new Advarra brand. This scalable solution has effectively supported company growth through acquisitions.
Forte
The Forte Fiesta logo was designed for an annual celebration at our Bangalore office. They sought an expressive and energetic design to serve as a vibrant backdrop for their event.
Onsemble was Forte's customer community, connecting clinical trial research sites.
One of my first projects at Forte was designing the ISO 27001 certification logo. The goal was to align it with Forte's master brand while maintaining a sleek, geometric style.
Ad 2 KC
Ad 2 KC an advertising hub for young professionals in Kansas City enlisted me in 2018 to revamp their logo and style guide. After insightful interviews with the committee about their vision and values, I built a custom logotype inspired by their favorite brands.
Copperheads
The Copperheads logo on the left was crafted for a friend in New York City, an avid metal "detectorist" on a quest to unearth Revolutionary War-era coins in New England.
Advarra Leadership-Driven Initiatives
Advarra has several concurrent initiatives to connect the research ecosystem between sites and sponsors.
The Site-Sponsor Consortium initiative addresses inefficiencies in clinical research by integrating site and sponsor technology. The Advarra Clinical Research Network aims to seamlessly integrate information from this consortium among sites, sponsors, and CROs. The Research-Ready Training Badge was developed at the request of the training team to gamify learning programs.
Advarra Partner Program
The Advarra Partner Program posed a dynamic challenge, evolving throughout the design process. Initially, I was tasked with creating three similar logos in different colors for API, Strategic, and Data partnerships. Ultimately, we evolved the API partnership to a tiered system: Platinum, Gold, and Silver.
